Voucher vs Coupon: Which Should You Offer to Boost Your Tour Business?

Are you a tour operator puzzled over whether to offer vouchers or coupons to attract more bookings?

Let's simplify the choices so you can focus on what matters—growing your business. Understanding the difference between a voucher vs coupon can significantly impact your strategy.

Voucher vs Coupon vs Ticket

What is a voucher code?

A voucher is a pre-paid ticket. It's perfect for customers who want to book their experiences in advance using a voucher code. You sell these, and they return to redeem them later, making them great for locking in future business.

What is a coupon?

Coupons work as instant discounts during the booking process. They're ideal for promotions and can help increase the urgency to buy, making them powerful tools during slow seasons or special sales events.

What is a ticket?

A ticket is a direct pass for entry. It’s what your customers ultimately need, whether they buy it upfront or exchange a voucher for it at your activity.

What is a coupon ticket? The term 'coupon ticket' refers to a ticket obtained at a discounted price through a coupon.

What is the difference between coupons and vouchers?

Understanding the nuances can help you decide what’s best for your offerings:

Redemption: Vouchers are redeemed at the time of the booking for a future date. Coupons are used at the point of sale for immediate discounts.
Value: Vouchers can hold any monetary value you assign and might cover the full price of a ticket. Coupons usually offer a percent off the ticket price.
Usage Conditions: Vouchers can be specific to a certain tour or event, adding exclusivity. Coupons can be broader, enticing a wider audience.

Common Uses and Benefits: Vouchers and Coupons

Vouchers

They're fantastic for securing sales in advance and are also popular as gifts. Customers appreciate the flexibility to plan ahead, and you benefit from confirmed future attendance.

Coupons

Use coupons to move more tickets during promotional periods or to reward loyal customers. They’re quick to impact sales and can help fill up tours that aren’t at capacity.

How to Choose the Right Option for Your Needs: Coupon vs Voucher

For future bookings and gift options: Consider vouchers.
For immediate promotions and last-minute fills: Think coupons.
Always needed: Tickets are your bread and butter, the final essential for any booked experience.

Legal and Practical Considerations

Both vouchers and coupons need clear terms and conditions to avoid confusion and ensure customers know how and when they can be used. Make sure your staff is also well-informed to handle any queries.

Takeaway

Whether you lean towards vouchers or coupons, each has its strategic place in your business model. Choose the right one based on your specific goals and customer engagement strategies.

Seamlessly Convert Booked Ticket to a Voucher with TicketingHub

Interested in streamlining your ticketing process? Try TicketingHub's online booking software's very own feature called the magic link.

This allows customers to easily convert their tickets into vouchers through a link sent in their booking confirmation email. Giving them flexibility and helping you boost customer satisfaction.


You may also ask ...
How to create tickets
How to set-up and update ticket prices
What is the magic link?

Updated on: 29/08/2024